Marketing firm aims to put e-business ahead of game

PR and marketing firm Mainstream Financial has set up a new e-marketing division.

eMainstream offers e-marketing advice for all types of businesses, but specialises in e-gaming which is one of the Island's fastest growing sectors.

The new company is headed up by E-Business marketing consultant Mark McGuinness who has more than 25 years experience in the gambling and retail industries. Mark has held senior marketing director roles in both the public and private sectors with the last 10 years spent in online marketing with new business start-ups and established e-commerce brands. He is the former marketing director of betdaq.com and is licensed by the UK Gambling Commission.

'We will offer a wide range of industry knowledge about all aspects of effective marketing to online and mobile users,' said Mark. 'In addition, close relationships with the relevant Isle of Man Government bodies, and the Island's major suppliers of hardware and programming, ISPs and telecoms providers, means that we can operate as a one-stop-shop for e-businesses.'

Mainstream Financial already has a number of major e-gaming firms as clients including sportmarket.com and racing2day.com, a US-based wagering company, and there will be more in the coming months. Online Marketing Services Provider.

eMainstream will be targeting e-businesses across the globe, but it is well positioned to provide services for the growing number of Isle of Man-based companies in the e-gaming sector. Right now there are 24 licensed operators in the Isle of Man and the e-gaming and e-business sectors are likely to continue to expand thanks to the work of the government in promoting the advantages of locating here.

Being part of the Mainstream Financial group means that eMainstream's clients will also benefit from the company's link with The Gate, an international marketing communications agency based in London.
Garth Kimber, Head of e-Gaming Development at the Department of Economic Development, welcomed the news. Direct Marketing Services Provider.

He said: 'I'm delighted to see Mainstream entering the e-business and e-gaming sectors with Mark McGuinness. To have this level of expertise available to companies coming to the Isle of Man adds to the world class cluster of skills in the Island.

'With Mark's experience we are able to provide a skill set which companies had previously had to go off-Island for. I look forward to seeing a valuable addition to the Island's economy going from strength to strength.'

Craig Wolstencroft, Managing Director of Mainstream Financial, said that with the company's already established links both in the Isle of Man and internationally, and with the expertise of Mark McGuinness, eMainstream is perfectly placed to be the first port of call for e-gaming firms needing marketing and PR services as well as benefitting from using eMainstream's network of contacts in the gaming industry.

'With our excellent relationships with Government, and service providers in the private sector, we are the ideal agency to offer e-marketing both to e-gaming companies and to other e-businesses,' said Craig. 'We are fortunate to have someone of Mark's experience and standing in the e-gaming sector to add his valuable contribution to the services we offer.' Media Marketing Agency.